1. Introduction 

Orbita Collective LTD (“Orbita Collective”, “we”, “us” or “our”) is a business consultancy committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, and safeguard personal information across all areas of our work; including client relationships, research and innovation projects, surveys, collaborations, events, and communications. 

It applies to all individuals who engage with us, including clients, partners, service users, survey participants, contractors, and website visitors of www.orbitacollective.com. 

We aim to be transparent about what data we collect, why we collect it, and how you can exercise your rights. 

2. Our Data Protection Principles 

We uphold the following data protection principles: 

• Lawfulness, fairness, and transparency – We process data lawfully and transparently, and we always inform you about how your data is used. 

• Purpose limitation – We collect data for specified, legitimate purposes and do not use it for other purposes. 

• Data minimisation – We only collect data that is necessary and relevant. 

• Accuracy – We keep your personal data accurate and up to date. 

• Storage limitation – We do not keep your data for longer than necessary. 

• Integrity and confidentiality – We use appropriate technical and organisational security measures to protect your data. 

• Accountability – We comply with applicable data protection laws and demonstrate that compliance when required. 

3. What Data We Collect 

We may collect and process the following types of personal data: 

● Identity Data: name, job title, business name 

● Contact Data: email, phone number, business address 

● Professional Data: project briefs, feedback, contract details 

● Marketing and Communications Data: marketing preferences, email engagement 

● Technical Data: IP address, browser type, time zone settings, device data 

● Usage Data: website interaction, page views, and navigation patterns 

● Cookies and Tracking Technologies: see our [Cookie Policy] for details 

● Survey Data: responses to research, feedback, or service-related surveys, which may include demographic information, opinions, or contact details (if provided) 

We may anonymise and aggregate personal data for statistical analysis or service improvement. 

4. How We Use Your Data 

We use your personal data to: 

● Provide and deliver our consultancy services 

● Respond to your inquiries and requests 

● Develop proposals, briefs, and project documentation 

● Manage contracts and client relationships 

● Send relevant communications and updates (with your consent or legitimate interest) 

● Improve website performance, security, and user experience 

● Comply with legal obligations or defend legal claims 

● We may also use survey data to improve our services, understand market trends, or support research projects. Survey participation is always voluntary, and personal identifiers (if collected) are only used for follow-up or analysis where explicitly stated. 

We do not use your data for automated decision-making or profiling. 

5. Legal Basis for Processing 

We only process your personal data where we have a valid legal basis: 

● Performance of a contract – to deliver our services to you 

● Consent – for sending marketing communications 

● Legal obligation – to meet regulatory or legal requirements 

● Legitimate interests – for business development, relationship management, and website analytics 

● Surveys - we process data either with your consent (when you voluntarily participate and provide personal details), or based on legitimate interest (e.g. for service feedback or internal analysis). 

You may withdraw your consent at any time by contacting us. 

6. How We Share Your Data 

We do not sell or rent your data. We may share it with trusted third parties, including: 

● IT and cloud service providers (e.g. hosting, analytics) 

● Legal, financial, or professional advisers 

● Regulatory or legal authorities (if required) 

● Project partners (only where relevant and with your knowledge) 

Where we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the UK government or EU Commission. 

7. Data Security 

We use security measures such as HTTPS encryption, firewalls, and access control to protect your data. While we do our best to ensure security, no online platform is completely secure. We cannot guarantee the absolute safety of your data, especially during transmission. 

8. Retention of Your Data 

We retain personal data for as long as necessary to fulfil the purposes we collected it for, including legal, contractual, or reporting obligations. When data is no longer needed, it is securely deleted or anonymised. 

9. Your Rights 

You have the following rights under the UK GDPR: 

● Access – Request a copy of your personal data 

● Correction – Ask us to fix incorrect or incomplete data 

● Erasure – Request deletion of your data (in certain cases) 

● Restriction – Ask us to limit how we use your data 

● Objection – Object to processing based on our legitimate interests 

● Data Portability – Request your data in a reusable format 

● Withdraw Consent – For marketing or other consent-based processing 

● Complain – Lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk) 

To exercise your rights, contact us at: elisa@orbitacollective.com 

10. Cookies 

We use cookies to improve user experience and analyse site traffic. You can manage your cookie preferences through your browser or via our website settings. For more information, please refer to our [Cookie Policy]. 

11. Changes to This Policy 

We may update this Privacy Policy from time to time. Any significant changes will be posted on our website with an updated “Effective Date.” Your continued use of our website and services implies acceptance of any changes. 

12. Contact Us 

If you have any questions about this Privacy Policy or how we handle your data, contact: 

Orbita Collective LTD 

2 Hill Rise, Cuffley, Hertfordshire, EN7 6RZ 

Email: elisa@orbitacollective.com joe@orbitacollective.com